Q Media: Audio Tour Experts

Delivering your goals, to your visitors, within your budget.

Archive for May, 2009

“Quality content” — Just what the heck does that mean?

I wish I could tell you the number of times I’ve heard some version of “What we want is quality content,” “We’re all about quality content,” or the ever popular “Our visitors deserve/demand/expect quality content.” The way the phrase is bandied about you’d think you’d be able to go to your local “content” store and pick up five packages of the “quality” variety.

Stasha at Quivera National Wildlife Refuge while working on the Barton County Scenic Byway Audio Tour. A "quality content" production if there ever was one.

Stasha at Quivera National Wildlife Refuge while working on the Barton County Scenic Byway Audio Tour. A "quality content" production if there ever was one.

The problem is that semantically the phrase “quality content” is meaningless. It’s a subjective judgement call usually based on the opinion of the person making the statement. It should carry the same weight as someone saying “content I like” or “content I don’t like.” It helps to be more specific. Read the rest of this entry »

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