Q Media: Audio Tour Experts

Delivering your goals, to your visitors, within your budget.

Audio tours in these economic times – By Mike Lutz

An audio tour can help in these economic times.

Fantasy of FlightIn these times many institutions that have the desire to offer an audio tour to their visitors may now have budget shortfalls and face decisions on how to move forward. There are many factors in how and when to spend limited resources and an audio tour may now be considered unattainable, so Q Media wants to offer perspective on why audio tours can help in these times: We believe audio tours can be of assistance as a good way to generate revenue, cut staffing costs, and better the creative offerings of any facility.

1. Audio tours have historically offered revenue enhancement. Many facilities use audio tours to enhance revenue and traditional audio guides have been the easiest way to allow for point of purchase audio tour sales. Some other approaches like re-purposing your tour as a downloadable tour for sale from the internet can also increase revenue.

2. Q Media offers a “no-cost” revenue share option. We understand that the cost of producing and equipping a tour may be considered cost prohibitive but if your facility qualifies Q Media is ready to work in conjunction with you to offer your audio tour as an on-going revenue share.

3. Q Media offers “how to” workshops for organizations that are looking at budget shortfalls and have decided to produce an audio tour in-house. Q Media has worked with organizations who saved money by incorporating in-house personnel for key creative roles and through our workshops we can teach your staff to produce audio tours on-time and on-budget.

4. Audio Tours are a great way to standardize your message. Many times a message can be changed in its repeating. One great advantage audio tours have is that once a tour is produced that message stays consistent every time it is told. Not only are audio guides consistent but since they never “call in sick” they are always at the ready to be of service to generate revenue.

5. Audio tours also have the ability to streamline staffing. In these times many institutions may be considering how to do more with less and downturns in revenue can call for decisions to be made about operational expenditures. An audio tour can allow a facility to continue offering enhanced message delivery while also minimizing staffing needs. This doesn’t necessarily imply staff layoffs—it suggests that less tour staff is needed during higher attendance and savings can be made with fewer part-time or seasonal employees.

6. Audio tours offer a great return on investment over time. In many cases a well produced audio tour is still viable 4-5 years after it is originally installed. Many institutions choose to have audio tours for their permanent exhibits that won’t change much over time and add tours for their temporary or seasonal exhibits. In most cases once the audio tour is operational there is usually very little upkeep cost and this allows for a greater return over time: costs are minimized and profits increased as the tour requires no additional resources to remain operational.

7. Audio tours can be used for advertising and promotional sponsors. Additional revenue or sponsorship dollars can be arranged with donors who want their product or service exposed to your visitors. In the case of museum visitors there are many studies that quantify museum attendees as being from better educated and well-off segments of society. An audio tour can accommodate sponsors or advertising when overt sponsorship is not a consideration for an exhibit but sponsorship dollars are desirable.

Hopefully Q Media has shown that even in these lean economic times an audio tour is still a great value addition to any facility.  Besides increasing revenue they also can provide a wonderful one-on-one experience in delivering your message creatively to your visitors.  Much cheaper to produce and install than a typical exhibit, and able to streamline staffing,  audio tours are a great way to increase revenue and update the offering of your facility without large costs.

Please contact Stasha Boyd at stasha@qmediaproductions.com to find out how Q Media can produce and equip your audio tour.


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