Q Media: Audio Tour Experts

Delivering your goals, to your visitors, within your budget.

Archive for July, 2010

Q Tours – Q Media’s new iPhone app

Q Media is proud to announce our new iPhone application for Audio Tours Q Tours.   As you probably already know, the mobile device revolution is changing the way we interact with our world;  and now Q Media offers our clients this new technology option.

If you’ve read our blog posts, you know we always say an audio tour has two components — what you’re listening to (the content) and how you’re listening to it (the delivery method).  In the past, the technology standard for audio tours has been audio guides.  These dedicated audio tour devices have many great features and are still an outstanding option for facilities who want to offer a point-of-purchase revenue generating tour or who need advanced features like infrared, GPS, or radio frequency triggering (especially to provide devices for ADA compliance) and quality audio fidelity. However, the expense, staffing, and maintenance required for these devices can be a hindrance for some organizations.

Recently, cell phone distribution has become a popular way for organizations to offer tours. Some of the benefits of this distribution is that a facility no longer needs to invest in dedicated hardware like audio guides nor the maintenance they require.  But setup and monthly service fees to cell phone tour providers can become expensive (especially for large volume tours) and there are still issues at some locations with reception and visitors not wanting to use their minutes to listen to a tour.  Also because cell phones operate at limited sonic bandwidth the audio quality suffers from compression.  Furthermore, in most instances, cell phone tours are often only offered as value added (free to the visitor) tours and not as revenue generating enterprises.

Which leads us to the Q Tours iPhone tour and its many benefits. First, the visitor brings their technology with them so there isn’t any dedicated hardware to purchase and maintain.   Second, pictures and text can be displayed as well as maps to help visitors find their way.  Third, quality audio production can be incorporated into the tour allowing a richer sensory experience than other devices.  Fourth the tour is available to the public 24/7 without the need to have a localized distribution point – visitors can access the tour from any location at your facility as long as cell service or wi-fi is available or download it beforehand.    However, the main benefit is revenue. An iPhone tour can be sold to the public to generate revenue. This technology and distribution method combines all of the best features of audio guides and cell phones by offering a potential revenue stream combined with decreased upfront technology investment.

So how does a  Q Tour generate revenue for the facility?   If your facility qualifies with enough annual attendance Q Media will produce a tour, or host your current tour, as a revenue share Q Tour.*  Once the visitor purchases the tour through our Q Tours iPhone app (either through cell  service or wifi) the revenue is split between Apple, us and you.  Many of you reading this are aware of the way Apple sells applications for the iPhone from its App store — the App is offered via iTunes and a percentage is paid to Apple with the remaining percentage distributed between Q Media and the facility.  The visitor accesses the tour through their iPhone (or iPod Touch) and you receive a percentage of every sale with no equipment to purchase, no staffing required to distribute and collect hardware, no hosting fees or other middle-men costs.  It’s that simple. All we require is that the promotion and marketing of the tour is handled by you to your visitors at your location so they are aware the tour is available.

So look for our Q Tours app to soon be available on Apple’s iPhone App Store.  We are ready create outstanding tours for your guests while reaping the benefits of generating revenue that audio tours traditionally provide.  To find out more on how we can produce and host a Q Tour for you please contact Stasha Boyd or Mike Lutz at Q Media.

*For qualified facilities only.

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