Q Media: Audio Tour Experts

Delivering your goals, to your visitors, within your budget.

Archive for Cell Phones

WebTour Audio Tours — By Mike Lutz

IphoneIn recent years audio tours on cell phones have become very popular and whether cell phones are chosen for ease of maintenance, or to meet unique operational challenges, they are meeting the needs of many institutions for their audio tour distribution.

Also in recent years there has been more desire by consumers on what they want their mobile devices to do. One of the fastest developing trends is to have access to the internet through mobile devices and new technology like the Apple IPhone is an example of what is possible in realizing how the cell phone has evolved beyond being just a platform for voice communication.  Also internet plans for mobile devices are becoming less expensive as more competitors enter the marketplace allowing people to utilize their mobile devices for many functions beyond communication like game-playing, music downloading and video watching among thousands of other uses.  

This latest development offers a new way to have an audio tour for visitors for less cost.  How?  Well if you are currently paying a cell phone audio tour provider to host your audio tour then in the near future you won’t have to as more people have internet-capable devices:  there won’t be the need to pay for a service to host audio tours for cell phones because your visitors will access your tour directly from your website .  I’m calling these new types of audio tours WebTour Audio Tours and you can learn more about them at our website www.qmediaproductions.com/cellphone.htm

As technology changes and improves rapidly how you hear a tour is still only half of the equation–the other of course is what you are listening to.  Q Media is an award-winning production company that is committed to producing excellent audio tour content no matter how it is heard.  We pride ourselves in being able to exceed the message needs of our clients no matter what distribution platform they require whether it is traditional audio guides, cell phones, Ipods, downloadable tours and now WebTours.  Please contact QMedia if you are considering an audio tour or planning to upgrade your current one to find out more about what we can produce, equip or program for your tour.

Audio guides in an iPod world. Are they still relevant?

“Audio guides are dead. Passe. Old news. Too expensive. Too creatively restrictive. Too… too…  yesterday.”
Fantasy of Flight; a unique experience!

Fantasy of Flight; a unique experience!

RUBBISH!

Before I start a non-professional rant, let me make a couple of clear points:

First, audio guides and audio tours are not the same thing. An “audio guide” is a device, an “audio tour” is an experience. You can experience an outstanding audio tour on a number of different devices — e.g. audio guides, cell phones, iPods, pdas — which may or may not have been designed and developed as a way strictly to present an audio tour. An audio guide, on the other hand, is a type of hardware that was designed, developed, and deployed with one purpose in mind, to deliver audio tours to the general public. 

Second, there are two sides to an audio tour (you will see this point made over and over in this blog), “what you’re listening to” and “how you’re listening to it.” An audio guide is simply another “how”, another way to get the “what,” — that is, the message — to the ear of your visitor.

Keeping those two points in mind, the question then becomes, do audio guides still have a place in today’s artistic, historical, and cultural organizations? The answer is “yes” provided that for the individual organization the pluses outweigh the minuses. Read the rest of this entry »

Audio tours on cell phones! A great idea… for some.

Audio guides, iPods, cell phones, downloads, internet, multi-media and on and on and on. It seems as if the options for getting a message to your visitors ears are getting wider, more complex, and ever more confusing. But if you’ve clicked on this post you are looking for more information about one of the newest audio tour innovations — cell phones.
The first thing to keep in mind is that the device is only half the equation. Don’t forget about quality content! But we’ll talk about that more in another post.

Read the rest of this entry »

Are they listening?

Many orgnaizations use software to track how listeners respond to their audio tour. And often, when facilities find that tracks aren’t listened to in their entirety, they conclude that “the listener isn’t interested in audio tours,” RATHER than “their audio production isn’t interesting.” Visitor behavior, they call it. It reminds me of how film students will cry that the audience didn’t “get it” rather than acknowledge they were the ones with the responsibility to be understood.

I’m baffled. Visitors were interested enough to get in their cars and come to the site, interested enough to pay their admission, interested enough to take the audio tour, but then suddenly not interested in the information they were seeking? Not likely. More likely, they didn’t like what they heard. And the reason they didn’t like it was because it wasn’t presented effectively. Read the rest of this entry »